A woman holds a smartphone in one hand and a blue coffee cup in the other, sitting at a table with a planner and a pink pen. The planner page has handwritten notes.

Your business has outgrown your digital presence.

I'm your Architect, not just another creative. You bring the vision; I build the structure.

Tell Me About Your Business

You're stuck between where you were and where you're going.

The Overwhelm

You have ideas. Lots of them. But they're scattered across notebooks, voice memos, and 47 open browser tabs.

You know what you want to build, but you don't know where to start or how to make it all make sense.

The Tech Disconnect

Your website no longer reflects who you are.

Your systems are held together with digital duct tape.

You're afraid to change anything because you don't understand what's connected to what.

Growth feels impossible when your foundation is shaky.

The Isolation

You're the solo founder, the lonely decision-maker.

Everyone around you sees the "glamorous entrepreneur life," but you're buried in details no one else understands.

You need someone who gets the behind-the-scenes chaos and knows how to organize it.


The market is flooded with "creatives." You need an Architect.

I don't just design pretty websites. I understand systems, business logic, and the messy middle of entrepreneurship. My dad was an entrepreneur. I grew up watching the details no one talks about. I get it. And I know how to translate your internal chaos into external order.

What Makes This Different:

  • Your website isn't decoration, It's your digital headquarters. Before I touch a single pixel, I map your customer journey, clarify your business logic, and build the structure that supports growth.

  • You don't need more tech jargon. You need someone who can take your brain dump and turn it into a roadmap. Someone who understands decision fatigue, fragmented systems, and the weight of doing it all alone.

  • Not the one you were six months ago. Not the version you're "supposed" to be. The one you're actively growing into with room to scale.

Two ways to work together. One clear next step.

  • Overwhelmed person struggling with website design decisions

    Path 1: Web Design

    Visual + Structure

    For founders who need:

    - A professional digital presence that finally matches their vision

    - A website that reflects where the business is going, not where it's been

    - User journey mapping, strategic structure, and flawless execution

    - Squarespace design with behind-the-scenes systems integration

    What you get:

    A custom Squarespace website that serves as your digital headquarters, strategically designed, professionally polished, and built to grow with you.

  • Crystals and ritual tools arranged aesthetically on natural stone surface

    Path 2: Strategic Brain Dump Session

    Clarity + Roadmap

    For founders who need:

    - To clear the mental clutter and prioritize what actually matters

    - Help organizing scattered ideas into a structured action plan

    - Strategic guidance on systems, workflow, and business logic

    - A thinking partner who understands the lonely founder experience

    What you get:

    A 90-minute intensive where we translate your messy ideas into a clear, actionable roadmap. You bring the chaos; I bring the structure.

A process designed to feel collaborative, not complicated.

Step 1: You Share, I Listen

Fill out a simple inquiry form. Tell me where you are, where you want to go, and what's keeping you stuck.

Step 2: We Talk Strategy

Book a discovery call. We'll dig into your business, your vision, and whether we're the right fit.

Step 3: I Build, You Breathe

Whether it's a website or a strategic session, I handle the heavy lifting. You stay in the loop without being buried in technical details.

Step 4: Launch/Implement

Walk away with a digital presence or strategic roadmap you're actually proud of—and know how to use.

Start With An Inquiry

This is for you if…

✓ You're a founder, creator, or business owner who's outgrown your current setup

✓ You have a vision but need help organizing it into something actionable

✓ You're tired of "good enough" and ready for "actually professional"

✓ You value strategic thinking, not just aesthetic design

✓ You want someone who understands business operations, not just branding

✓ You're ready to invest in infrastructure that supports growth

✗ You're looking for the cheapest option (I'm not competing on price)

✗ You want a quick template with no strategic input

✗ You're not open to feedback or a collaborative process

✗ You need something done "yesterday" with no time for planning or breathing

Not ready to commit? Start with a free resource.

Fix the Fallout

The Guide to Plug the 5 Client Journey Leaks

Identify where you're losing leads, retention, and referrals, and how to fix it.

Download Free Guide

The Clarity Code

Your Toolkit to Stand Out Authentically in 3 Weeks

Transform market saturation into your unique advantage with this proven framework.

Download Free Guide

What founders say about working with me:

  • "Your ability to get my thoughts out of me by asking me the right questions and interpreting my responses in a way that properly communicated my message. Your attention to detail. Really your ability to take all the things I throw at the wall per se and organize and effectively communicate the message I'm trying to tell in a way potential clients would be able to understand and want to choose to work with me."

    - Abbe, Affinity Canine

  • “Not only did your creativity bring my vision to life, but your patience and guidance helped me to grow my business into within six months.”

    - Jim, Crest Cabinets & Remodeling

Hi, I'm Tomi. I'm your Strategic Designer.

Tomi Lucien, a woman with long, straight brown hair and light skin smiling at the camera. She is wearing a black and white striped top with a black sleeve. The background is blurred with natural light.


I help visionary founders build digital headquarters and strategic clarity. I grew up watching my dad run his business, seeing all the details and systems that most people never notice. That's why I don't just design websites; I understand the business logic behind them. I'm here to provide external order for your internal chaos.

More About My Approach

Ready to stop piecing it together and start building with intention?

Tell me about your business. Whether you need a digital headquarters, strategic clarity, or both, it starts with a conversation.

Fill Out My Inquiry Form